by: Hilary Rocks, Marketing Strategist | November 23, 2015

paid social media

For years, marketers have urged brands to invest in quality content to post to their social media accounts. The key word is invest—it’s not easy (or cheap) to produce a steady stream of content that will keeps audiences engaged.

But so-called “organic” content —posts that are not promoted with advertising dollars—isn’t enough anymore. Research has shown that the organic reach for a brand’s post on its Facebook Page amounts to a dismal 2.27% for pages with more than one million likes. If organic content alone is not a viable option, how will marketers—and brands—continue to thrive in the saturated world of social media?


Read More: Paid Social Is Here to Stay: 4 Ways to get the Most Bang for Your Marketing Buck »
by: Mary Burke, Marketing Producer | November 19, 2015

General Assembly DC CHIEF UX

Yesterday a group of 40 or so General Assembly (GA) students, instructors and staff dropped by CHIEF for an inside look at our agency and the work we do here every day. For those that might not know, General Assembly is a global network of campuses that provide education and training in the 21st century’s most relevant skills. From web development and user experience (UX), to data science to digital marketing—General Assembly produces top talent for the most in-demand career paths. With so many GA alum here at CHIEF, the organization is especially near-and-dear to our hearts.

One prominent GA alumnus and current CHIEF UX-er, David Kief joined his teammate Andrew Wachholz to give an insightful presentation to the eager students about their work on the User Experience team here at CHIEF. They talked about everything from conducting focus group exercises to wireframing and prototyping, and ended their session with a quick Q&A. Here’s a look at some of the awesome questions the next crop of GA all-stars asked:

Read More: General Assembly Students find out what it takes to Succeed in UX »
by: Kate Henderson, Senior UX Strategist | November 17, 2015

Last Thursday marked the 10th anniversary of World Usability Day. To celebrate this momentous occasion and commend an important line of work, CHIEF and UXPA-DC brought together UX professionals from across the region for an evening of festivity and fun-filled knowledge sharing. The diverse set of speakers touched on a variety of UX topics, demonstrating why usability should be considered in everything from designing for different cultures to creating instructions for medical devices.

Read More: CHIEF Celebrates World Usability Day »