by: Hilary Rocks, Marketing Strategist | October 8, 2015

stressed mom

While the rain pounded down in The District on Friday, I was huddled in a conference room with other marketers to attend the DC Ad Club’s annual Advertising Week DC (ADWKDC), an event that brings together advertisers, marketers and media professionals for a series of panels, discussions and presentations about the world of marketing.

by: Mary Burke, Marketing Producer | September 17, 2015

CHIEF strategy tools

Strategy. It sounds so mysterious—devious, even. Do other team members think we sit in a room all day scheming complicated marketing plans? While brainstorm sessions are important, the Strategy Team here at CHIEF mostly employs the use of digital tools to help us draw data that we then analyze and use to inform marketing strategy decisions. Below are three of our team’s favorite tools:

by: Elizabeth Glomb, Marketing Strategist | July 27, 2015

social media logos

In recent years, more and more companies, organizations and government agencies have entered the social space and have added their voices to various social media platforms. At CHIEF, we frequently get asked by our clients to help recommend and implement new social media channels into their overall communication and outreach strategy. Before introducing our clients to any new outlet, the CHIEF strategy team employs several steps to ensure success when exploring new opportunities in the social media sphere.

Let’s take a look at how we help our clients become social savvy: