by: Justin McCarthy, Copywriter | October 12, 2016

Is customer engagement just another industry buzzword? You may be tempted to think so—after all, it’s tough to define and certainly gets thrown around a lot in the jargon-heavy world of marketing.

Walt Whitman might have said that customer engagement “contains multitudes.” It means so many things at once that implementing it successfully is a challenge unlike any other. And the fact that it’s tricky to grasp doesn’t make it any less important, it just makes it easier to get wrong.

Customer Engagement Definition

by: Emily Gallt, Marketing Strategist | October 4, 2016

What happens when good intentions lead to bad content? What do you do when it’s your job to tell a stakeholder, “We can’t use this content. Here’s why.”

And why is that conversation so hard to have, even for the most seasoned professionals?

The root cause of these difficulties was the hot topic at this month’s Content Strategy DC Meetup (CSDC), hosted at CHIEF this past Thursday.

Ahava Leibtag, principal of Aha Media Group, LLC, and content strategy veteran, argued that conversations around content gone bad are so difficult for one simple reason: content comes from human beings, and human beings have feelings.

Content Strategy DC meetup


by: Korrea Johnston, Marketing Strategist | September 22, 2016

Snapchat vs Instagram stories

The social media world was in a frenzy last month with the launch of Instagram Stories, and there were generally two camps. Many casual snappers migrated back to Instagram, while Snapchat loyalists resented the update for its blatant copycatting.

Now that we’ve had a chance to really explore the platforms in comparison, let’s take a deeper dive: Who’s the better storyteller, Snapchat or Instagram?