Search engine optimization (SEO) gets a lot of buzz in the agency world, but it’s not always understood by those outside the digital marketing sphere. Some will tell you that SEO is obsolete and doesn’t matter, but the truth is that an SEO strategy is one of the most fundamental things a business should consider when looking for success online. At CHIEF we kickoff every project by gaining a baseline understanding of where our clients are with their SEO initiatives, how their competitors compare and what they should be doing to gain an edge in organic search rankings.
Since search engine algorithms are constantly evolving, techniques that were once highly effective may not provide the same results within today’s new realities. As we approach this year’s halfway mark, we’ve highlighted the top five SEO best practices for success in 2016: