Greg Franks

#BeBrave means not being afraid to take chances, boldly face fear of failure and put in the time and effort to transcend the next level.

Greg digs data. Not only does he like it, he literally mines for it. But while uncovering data is one thing—it’s Greg’s insightful analytic expertise that makes him truly special. At CHIEF, he uses his experience in Google Analytics and WebTrends to derive meaning from the masses of information these platforms provide. Working collaboratively with client marketing teams, Greg helps to establish best practices, set up analytics configurations, define metrics, develop reports and perform impactful analysis to extract the metrics that matter and suggest strategies for optimization. You dig?

Greg holds a BA in Business Administration from Howard University.

Hometown

Born and raised in Washington, DC

Noteworthy Story or Next Adventure

I would love to visit Denmark to see all of its beautiful architecture and experience what some call the happiest place to live on earth.

Favorite App/Book/Pub

Definitely Shazam and ESPN—I absolutely love new music and sports.

DC Go-to's

Washington Wizards games, brunch at one of the many great spots in the area or just biking around the city.