Photo of Ruth Mercado

#BeBrave means taking every opportunity by the horns and riding it through. The elation of the new experience, the people you meet along the way, the growth and learning—there’s nothing like it!

Spanish is not only Ruth’s native tongue, it’s also her bread and butter. She has made a career of making web content available to anyone who prefers to get his or her information in Spanish. Ruth comes to CHIEF with over 10 years experience in SEO, plain language marketing and creating editorial content for the Hispanic market. In her current position, Ruth works with stakeholders, leadership and community members to make sure they understand all aspects of a project: from policy mandates to cultural considerations. While she’s a people-person by nature, Ruth also enjoys hunkering down and digging in to data analytics so she can make research informed recommendations on how to best reach the Spanish-speaking audience. Gracias, Ruth!

Hometown

San Juan, Puerto Rico

Noteworthy Story or Next Adventure

Nothing beats being serenaded with tango songs by a very talented taxi driver in Buenos Aires-I almost married him!

Favorite App/Book/Pub

Love, love Pinterest! Love giving my folders funny names.

DC Go-to's

Still to find out!